2014

HP SPROUT PRO

Scholar
Art Direction / Design / Animation

Seamlessly blending the digital with the analog

Designed as a captivating fusion of digital and practical effects, the spot showcases vfx vignettes and typographic installations captured in-camera. This dynamic approach mirrors the Sprout Pro by HP's ability to seamlessly bridge the physical and digital realms.

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  • Production Company: Gentleman Scholar

    Directors: William Campbell & Will Johnson

    Executive Producer: Lindsay Bodanza

    Head of Production: Rachel Kaminek

    Line Producer: Rich Kaylor

    Production Designer: Carl Swanberg

    DP: Jason McCormick

    Associate Creative Director: JohnPatrick Rooney

    Art Director: Jordan Lyle

    Post Producer: Tyler Locke

    Designers: Sarah Beth Hulver, James Levy

    Storyboard Artists: Bryan Deloach, Eric Yamamoto

    2D Animator: Matt Andrews

    3D Generalists: Ben Grangereau, Tim Hayward, Robert Kim, Ryan Kirkwood, Michael Ko

    Compositors: Chris Kong, Kevin Njoo

    Flame Artist: Alex Kolansinski

    Editor: Jason Webb

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