2018
AICP AWARDS
Scholar
Concept / Design
What the f*n?!
The team was thrilled to have the opportunity to concept and produce the 2018 AICP Awards Sponsor Reel. We jumped at the chance to create something truly special but also a little out there, and in true Scholar fashion, we had the combination of live-action, 2D, and 3D at our disposal to tell the story.
We started by brainstorming a list of witty quips and metaphors that would capture the essence of the AICP Awards. Once we had our ideas, we began to flesh them out into visual concepts.
BRAINSTORM
•
BUTTERFLY
•
UNICORN
•
PINEAPPLE KIWI
•
DEER IN THE HEADLIGHTS
•
EARPLUG
•
BRAIN FREEZE
•
BRAINSTORM • BUTTERFLY • UNICORN • PINEAPPLE KIWI • DEER IN THE HEADLIGHTS • EARPLUG • BRAIN FREEZE •