2018

AICP AWARDS

Scholar
Concept / Design

What the f*n?!

The team was thrilled to have the opportunity to concept and produce the 2018 AICP Awards Sponsor Reel. We jumped at the chance to create something truly special but also a little out there, and in true Scholar fashion, we had the combination of live-action, 2D, and 3D at our disposal to tell the story.

We started by brainstorming a list of witty quips and metaphors that would capture the essence of the AICP Awards. Once we had our ideas, we began to flesh them out into visual concepts.

BRAINSTORM

BUTTERFLY

UNICORN

PINEAPPLE KIWI

DEER IN THE HEADLIGHTS

EARPLUG

BRAIN FREEZE

BRAINSTORM • BUTTERFLY • UNICORN • PINEAPPLE KIWI • DEER IN THE HEADLIGHTS • EARPLUG • BRAIN FREEZE •

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